Same reason for incineroar for me as well, aothe unique evolution for me was sceptile one since pokemon gets stronger after evolving unlike in the case of sceptile and the charizard one since it was the first true memorable evolution of the series.
Hawlucha is definitely underrated and so is talonflame, it is definitely stronger than staraptor and rowlet. Among his other underrated pokemon are galarian sirfetchd. Its personality and nature makes him interesting.
I blame that on over excessive marketing who wanted to show more AG, it was similar with alain's charizar as well whose feats were mostly i its ME form.
Well you can say that status quo for writers was more important than storyline progression, i always felt had ash met alian in semis he would...
90% of BW problem has to do with ash, him getting nerfed to noob level, his team was underdeveloped and weak, his gym battles and league matches were average to bad and most importantly the way he lost UL was the worst even worse than losing to tobias and alain.
86 episodes to be exact and lets not even talk about fillers in shippuden. But the ending farewell for iris and cilan was so bad its like they were dumped into the train with writers taking sigh of relief that BW was finally over.