I have to say, I am slowly losing my faith in this ship. We only saw 1 or 2 pieces of solid evidence, (I think) her goal is going to interfere with the ship, ash will never realize what is going on, and the writers have too much to focus on to make this thing turn into a reality. If they do not do something to remind me why I am here in the first place, is it even worth it? Please do not get me wrong, I love this ship, but it is in desperate need for a new hint. At this point, ash will do what he always does, and the age-defying 10 year old will never get a girlfriend. ._.
http://cdn.memegenerator.net/instances/500x/46993780.jpg
Seriously, you expect anything romantic to a series where it's all about battles, adventures and stuff?
But you know what? Amourshippers are lucky that this is being acknowledged by the new staffs of Pokemon anime. Pokeshipping may look like it's gonna happen but Shudo confirmed that it's not and there's also Orangeshipping as a roadblock. Advanceshipping also has it's own roadblock. Even though I like SatoHaru, I can't still help but to think of those barriers between them. Contestshipping, Makoto and the fact that Satoshi and Haruka didn't have much hints compared to Pearl and Poke. But hey, despite all those stuff, I still support it even today more than Amour.
Amour is so lucky that it gets a lot of hints in just a few episodes, Valentines poster, 2 connection charts and a character description confirming Serena's feelings for Satoshi, they are nice and sweet to each other, no bickering as of yet and there are no roadblocks so far, aside from Satoshi but it seems that he's showing slight hints that he may be able to fall for Serena (Like being a gentleman and all) but that's just me.
I'm not convincing you to get your faith back to the ship. Even I have my doubts. Hell, rather than doubting it, I just look at it at the neutral side and keep my expectations low while watching the anime. Meanwhile, I'll just fully support my favorite ship, Advanceshipping (By doing artworks and reading Fanfics) until a major thing happens to Amour (Then again, that won't stop me from being an advanceshipper).
Like what everyone else said (And like what's always been said every single damn time), it's much better to have few yet solid hints rather than having them in every episode because that'll ruin the main point of the anime. So far the two are doing great, when they're not in the spotlight, you see them interact more with each other in a good mood compared to Poke (too many bickering), Advance (Haruka's more busy with Makoto than to interact with Satoshi), Pearl (Well okay, they tend to interact more often as well but not as good as amour. Besides, they already bickered in just a few episodes) and Negai (Similar to Poke)
Anyway, I'm not expecting this to be fully canon like any other major shippings. Unless of course, they are willing to bet Satoshi's character and simply replace him with a new hero (Yeah, that's the only way he can get a girl). Until that time comes, no major ships will go fully canon. But hey, there are still shippers who will ship them hard like any other shippers. Also,
it doesn't matter how many hints we get. What matters is the overall outcome. Wait for the series to end before you give judgement.