Do we have data of Ash's Alola League win vs episodes like Serena's return? It'd be a fun piece to gauge on what get people talking the most.
I don't know what exactly makes you so cynical about the anime lately. Even if these so-called JN writers are bad, this particular episode writer is a veteran dating back to 1998 at least, and with a several XY episodes on his name to boot. One of which may be one of the few and only instances where Ash actually feels something different towards Serena (specifically when he saw her in her Fennekin outfit).
I thought Yonemura's first episode was on 97 but turns out it was indeed very later, on 98.
Bulbapedia credits as
episode 69 called "Lights, Camera, Quack-tion" by 4Kids. Checking the japanese wiki (and assuming its fame of being more accurate than wikis normally are still stands), it was actually
Snow Way Out. At least going for by the order they were aired. Which was my favorite ever episode in the first show.
Yonemura knows Ash well so I think he did a very elegant tale of how to address the ship without having to go too hard on romance stories tropes
This episode made me stop in over there for the first time in a few months.
Also, felt like checking it out after a while because of it too. Serena is worthy ignoring any reasons that might made me go on hiatus.
Still better than 4chan. Can't talk about Serena without getting dogpiled. Surprisingly, most of the dogpiling comes from Dawn fans. Good to see an injection of new fanart.
Just like the Ash vs Goh stuff, I feel like the odd man out as I like both Serena and Dawn. I could watch a series starred by all four of them really (they are never giving me an utopia lol)
My theory is that Yajima saw all those "Red is better than Ash" and "Ash is a terrible trainer" memes, and realized that his childhood hero isn't getting the respect he deserves for being a child of pure heart.
So when he took up helms of directing XY, he took all the good elements from Red (namely his more sleek design in FRLG and his early, energetic kind personality displayed in the original artworks) and gave them to Ash while creating a character based around Red's bad aspects imposed by the fans (aloof, serious, older, frowning badass from Pixiv with a Charizard at hand). Thus was born Alain.
That was the foundation. The next thing he did was securing Ash's future by having everyone in Kalos know Ash thanks to his heroics at Lumoise Tower. And instead of older companions looking over him, he'll have younger companions looking up to him. League or no League, Ash will be remembered as a great trainer under Yajima's watch. And that brings us to Serena.
Yeah, Serena would represent a future that people made fun of Ash for. That he would never grow up and that even if he did, he won't have a wife or family. Just end up like an adult loser like Team Rocket or something based on some alleged Shudo notes. This is where Serena's crush on Ash comes to play. That crush would tell everyone that even Ash can get some romantic love in his life, and he is not destined to be a loser like so many claimed .
I actually quite like this reading. I guess Yajima wanted to show off that Ash does indeed have some of Red's coolness. I think his execution was quite elegant as it was very respectful for Ash's portrayal up until that point while also trying to advance his character.
Design expressed that concept quite well. We could see the design tracing back to the origins of Ash as a counterpart for Red:
(ignore pic quality as it was a low effort montage by yours truly at the time XY was still airing)
Ash XY gear looks only
artificially like Calem's default outfit. Its true influence was Red's FRLG look. Black shirt with a "jacket" (don't know if it's the correct term in english), a loose colar, the overall pattern in the cap they are wearing. The overall designs ideas are all similar (also noticed Ash uses shoes while Calem's default had boots-esque shoes). I think it was in the AnimeStyle 10 interview Yajima mentioned Red's design as an influence for Ash's look on XY.
Revisitting this comparison pic, after so many years, I love the pokéball position in both kind of mirror each other. Also, they somewhat oppose each other as Red is serious while Ash is smiling.