Arguments aside, what would become of Serena if they do remove Amour. It’s like a huge chunk of Serena’s character.
"Please! I’m nothing without this romantic subplot!"
"If you’re nothing without the romantic subplot, then you shouldn’t have it."
I wouldn’t worry too much honestly about Serena’s popularity without Amourshipping, yes a lot of Serena’s popularity comes from her relationship with Ash but she’s still very popular without it, look when Pokemon Masters EX released Sygna Suit Serena and Zygarde 3 months ago, Masters EX went from ~#80 to 12 in charts and even beat Pokemon GO in Japan, something that probably didn’t happen a lot before and there’s no Amourshipping in this game.
(In that game, Serena is mostly shipped with her male game counterpart being Calem.)
Another example would be this September, they’ll release a Serena TCG box and it’s mostly going to be inspired by games Serena.
Don’t forget that anime Serena also has a crazy marketable Pokemon : Sylveon, I don’t know if it’s Piplup’s level of marketable but Sylveon has always been in all the official top 10 (sometimes top 5) Popularity polls in the past years.
Also, even if they retcon the kiss they can’t delete the episode itself, the episode and the iconic scene will always be there , just like how they’ll always be AshGreninja fans out there even if they really retconned it, the same apply for the kiss, haters would get a lot going on for them sure but true supporters of Ash and Serena will always be there.
Because I'm a masochist and addicted to cringe. Honestly, the entire anipoke fanbase has become unbearable in the past few months. Serena and XY truly did break everything.
I don’t want to talk too much about this nonsense XY vs SM war but remember that you see more hate towards XY than SM Online because… A lot of XY fans just left the anime lmao , just like me who left everything Pokemon anime related back in 2016 and came back 2 months ago here when JN105 got leaked so it’s probably the case for a lot of XY fans. SM fans are still here and very vocal because… well Tomiyasu is still the director and is doing SM things while also being biased towards SM so of course they stayed.
On the other hand, Yajima went back to movies and is not working in the main anime anymore except when he’s doing some random episodes’s storyboards here and there.