Great episode, like for all contests. It's about time that there was a new contest episode shown.
A different hair change for Dawn to match Buneary's ears, that was a good original idea. But Buneary doing an ice appeal...well, I just hope that type of appeal doesn't get overused for the future episodes in this series. Otherwise, good appeal, despite the slight screw-up at the end, and Dawn saved it. So I'm glad for her.
The rivalry between Yuri and Dawn's mom was a good twist as part of the storyline. One-shot rivals now. With only at least 2 contests left, I wonder who will be in the next ones. Another one-shot rival maybe?
Jessie's appeal was...old. Apparently she still has that pride she got at the Solaceon Contest. At this rate, she isn't making it to the Grand Festival, period.
The final battle between Dawn and Yuri was great. Ambipom got to be in a contest battle now. And it really shows off the amazing strength that Ambipom has. That Swift attack was very surprising in my opinion. I've never seen anything like it. With that amount of power, Ambipom is going to be a really strong Pokemon later on.
Great episode, it appears the next two will be the climax of the series. Can't wait for those.