I also dont see how the James /Inkay stuff was forced at all considering they are the closest TR Member/Pokemon duo in XY so far, not to mention James goes through this kind of thing with a lot of his Pokemon (Cacnea, Weezing, etc) so I dont see how its so fored as it's right up his alley.
The crying, facial expressions and angst in general were all overdone in my opinion. James and Inkay aren't even that close to start with; they may interact more than Jessie and Pumpkaboo for example, but that's not saying much tbh. I've never seen them as BFFs.