To Boldly Go Where No One Has Gone Before.
they are rolling out the new Exploration Bonus, to encourage people to go outdoors more often. this includes bonuses for spinning stops, playing at in-person raids, and getting in those steps
I wish Niantic luck there. People who are in more rural areas aren't going to be able to do what they want them to do, same goes with people who don't travel as often or aren't able to travel.