how do you rename links

[i dont know 2 A.K.A. quilava lover]

i know this is a newb question and it might have been asked but i don't think so

how do you rename links so say i give someone a link to the rules and it will say rules instead of the long think please help

 

[Virtual Headache]

[noparse]Text[/noparse]

For example:
[noparse]Rules[/noparse]
Rules