That's why WE'RE the jerk rival who constantly puts down and crushes other people on their pokemon journeyTranslation: They think kids today are weaklings who can't stand a videogame character critizing them.
Ash has had friendly rivals every saga after the OS:
AG if you count Morrisson/Tyson
DP he had Barry and if you count Nando (?)
BW he had Stephen and I guess Bianca
XY he had Tierno, Shota, and Alan
SM he has Hau, I dunno if Gladion counts
Although the friendly rivals in the anime tend to be the most forgettable, but oh well.
To be fair, the rivalry with Gary wasn't handled in Kanto very well, too. He appeared frequently, but never battled with Ash.I really wish they didn't drop the ball in Johto with Ash's team and the handling of Misty and Gary. Brock was more or less still fine (even if he did the same thing), but Gary disappears for almost the entire span of Johto and that was the last saga he was the main rival for. Why barely have Gary show up? Most of the time in Johto it felt like Ash had no rival. And as for Misty in Johto we've gone over it many times, although I like how her AG and SM cameos gave some new life to her.
That is one of my problem with Shudõ-san and kusaka's take on Pokemon universe .To be fair, the rivalry with Gary wasn't handled in Kanto very well, too. He appeared frequently, but never battled with Ash.
There is no problem in Adventures's take. The manga focuses more on the villainous team than on rivalry, so there was not enough time for battles between Red and Green.That is one of my problem with Shudõ-san and kusaka's take on Pokemon universe .
and then the way Gary was used in the AG-DP transition was perfect as well -- beating Ash with an Electivire, only for Electivire to be Ash's final obstacle at the end of SinnohThe problem is if you constantly showing Ash vs Gary battles you either have A. Show Gary constantly beating Ash making Ash look like a loser B. Have Ash beat Gary and defeat the point of Ash dealing with someone who is better than him.
Honestly the OS did it right way. They had Gary beat Ash once after Ash came fresh from his Orange League victory showing Ash still had a long way to go even with a trophy and then they had Ash beat Gary at the Silver Conference showing Ash had finally surpassed his rival.
The biggest problem is that the series was longer than any of these others, and while Gary technically had the same amount of roles as most later rivals, that was a far more minimal presence in a five season series, with long spaces he didn't appear at all.
Even worse since he appeared from the very first episode and with a few other appearances spaced shortly after that before a HUGE hiatus. The early parts of the series seemed to be building up to Ash putting Gary in his place, and then by the time he finally got to that, most of the audience had probably forgotten about him.
maybe the same amount of roles but certainly not good quality roles with several battles like Paul, Barry, Trip, Stephan, Sawyer, and Alain.
IMO johto series ruined the OS, kanto arc was good with lot of humour and well it was first series and OI was fun as well, but johto was very boring, the whole series was so slow in pace due t so many fillers, gary was rival yet he only appeared twice before the league, misty/brock were relegated to background, lack of battle tournament except whirl cup which would have done justice to gym leader background of both companions (this is one of the few positives of BW series), casey was energetic and yet she also appeared 2-3 times it was same with ritchie, no giselle she was the best COTD in kanto, lack of evolutions and most importantly lack of good arcs like goodra arc which they could have done with special eevee/espeon just like in adventures with red, or team rocket plot instead of just lugia and red gyarados.
The biggest problem is that the series was longer than any of these others, and while Gary technically had the same amount of roles as most later rivals, that was a far more minimal presence in a five season series, with long spaces he didn't appear at all.
Even worse since he appeared from the very first episode and with a few other appearances spaced shortly after that before a HUGE hiatus. The early parts of the series seemed to be building up to Ash putting Gary in his place, and then by the time he finally got to that, most of the audience had probably forgotten about him.