...Well, he's a villain to Haruka you could say. I guess it really depends on how you personally define "villain." Is he evil? No, not really. We know he's nice when you don't insult his pretty pokemon. B*tchy though? Hell yeah. That's what make him different than the typical rival. Shuu should take lessons from him. Private lessons. <3 *shot*
I mean, I know some people in real life that are backstabbing, but I wouldn't call them a villain or evil. But seeing as this is an anime, I suppose I could see both points of view.
So, yeah. I vote other. Cause I can go either way on the issue. Regardless... He still kicks everyone's a*ses to the curb. <3