It's the toys, dammit, the toys. They make you want McDonald's even more, and then there's the clown promoting them. And then there's the parents buying McDonald's every day for their kids, when they could just say no. So Ronald is only part of it.
toys arnt as big of a driving point as they once were, youll never see a pokemon the first movie situation again. come to think of it i cant recall any toys recently causing the parking lot to crowd up like pokemon did to bk.