I've thought of this concept (below) for a while, but never really felt it warranted it's own thread.
Anyway, I feel that Gamefreak should have an R&D. This isn't to assume they don't already, but it should seriously be like the R&D at Wizards of the Coast. That company produces several games that have been popular for as long, if not longer than pokemon. Last year was Magic: the Gathering's 10th anniversary. It's still such a strong and popular game.
Maybe if they wanted to have more competitive worthy pokemon, they could start their own Future Future League, where developers are already working with the next generation, testing out possibilities of each pokemon for Battles, double battles, contests, and novelty. They can still have "bad" pokemon, because the game has to have them to make the others "good."
Besides, pokemon, as stated, doesn't necessarily have Too bad of pokemon, most of my fodder becomes contest bait, or breeding slaves. I raise them to pass on egg moves, but they're never really used competitively. Just my .02