You're not often talking about Nintendo as a competitor ...
I talk about Nintendo every day. They are a competitor, but I think they're in a different space. They have spectacular first-party intellectual property that is timeless, that is built around fun, it's character-based in many instances, it's iterations of great franchises that have gone for decades, but it's primarily youth-based. They're also doing, with the Wii controller, which eventually I'll go and get my hands on, things that are innovative that, from the moment I saw them in Tokyo, I was quoted that day as saying that I loved the innovation and that has stayed with me forever, and I don't back down from that, but I think we're in different spaces as two different companies that can certainly coexist and complement each other.
My point would be that I can see exactly where the value proposition and the positioning of the Nintendo Wii; from who it's made for, what the price is, what would be attractive, to which demographic, on a global basis. I think we've made it clear about we are where we are, what you're getting for your $299 or $399, what the value proposition is, titles like Gears of War, Xbox Live Marketplace. Growing our reach on a global basis. In the middle, it's not clear to me, and maybe I need to take a breather and read this weekend what the value proposition is, potentially I read that Blu-ray is worth the $100 to $200 to $300 and I get very confused when Cell technology is a consumer value proposition. And I ask you guys, what does that do for me as a consumer?