So if my console breaks, so does my Blu-ray player? Sorry, no. That would be very inconvenient. I don't want an extra physical application tied to the life of my console. I also don't like the thing driving up the cost.
We have Netflix services and the like without the Blu-ray ability. Having the option to purchase those features is better to me.
^So much THIS. All those additions do is drive up the price of the final product. It's nice as an afterthought if there's plenty of space, but it isn't necessary.