group playing dirty by targeting
"People don't seem to like fish," a notice on the site reads. "They're slithery and slimy... Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy... When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover."
Is the group playing dirty by targeting the emotions of impressionable youngsters?
PETA is well-known for its no-holds-barred activism, including the infamous red-paint attacks on people wearing fur coats and its 2003 "Holocaust on Your Plate" campaign, in which the group compared factory farming to the Nazi genocide. Some campaigns have failed but others, like "McCruelty" and "Murder King" have raised awareness and even brought change, the group says, taking credit for new animal welfare practices at the two fast food companies