I don't feel the battling is getting easier at all, just that the difficulty doesn't increase much, and that everyone is getting better, and like someone said, some of us "know" what moves and types and strategies work with your pokemon and against opposing pokemon. I think as a solution, the game should have a difficulty option or something. Easy is the standard, default mode, then when you beat the E4 once, you can access medium, which is slightly harder, then the same thing for hard, where the pokemon are +20-30 levels higher, and then an Uber difficulty, for those of us who beat the E4 5 times, where the pokemon are way higher leveled, like levels 60-100 and they have way better AI, almost like a human AI, but just preset strategies and concepts. You can also switch to a previous difficulty at any time, and can also switch back up, as long as you have unlocked said difficulty. Sorry for the long post, but there was a lot to say.