I seriously don't know what they're aiming at with this manga -.-
I'm 14 and I read hundreds of mangas that vary in many genres, and I believe that Special is very Shounen on it's own rights.
It has a high emphasis on moral, friendship, and teamwork, a reckless male protagonist, some rather dark elements, and hints of potential romance. It has a combination of seriousness as well as light humor, and it doesn't ignore issues like death or destruction.
If you read deep enough, there's some pretty deep themes in the manga, like the interactions between humans and nature/Pokemon (RBG, Y, E, BW), the question whether goals really justify the means (Y, GSC, FRLG), does creating a utopia act as an excuse to commit genocide (Y, RS), etc.
To me (a teen), this manga provides less of an appeal than Special. But then again, I analyze literature all day, what do I know XD