Towards the beginning, I thought I was going to LOVE it, but then the excitement kind of died down as I watched it. Not that I didn't like it - I still did think that it was a pretty interesting video, and I did like her use of colour compared to the black/white scenes. But I agree with Geekachu when he said the video was a bit "clustered" - I found that I couldn't really look at something for more than 2-3 seconds most before it was onto something else. Visually, it was nice, but kind of hard to pay full attention to.
Even though I MUCH preferred her long Marry The Night video to this one, I'm kind of glad she stuck to a short, typical length video for this song. I feel like some of her big story videos were repelling viewers (I highly doubt very many people watched the MTN video all the way until the point where the actual song kicked in), but this video should get more viewed by the public and not just Gaga's diehard fans.
One thing though - her head on that giant swan's body really creeped me out.