I'm completely, completely astonished with this episode.
First of all, the animation was gorgeous. I loved the designs of the other participants, as well as the auditorium where the Showcase was held. The voting system was pretty smart, but I never expected those little orbs to appear; I was expecting something like, the lights turn on the bars, and the number of lights of a single colour to be shown on a screen. My suspension of disbelief was stretched a bit, but I'm nitpicking here. Speaking about those orbs, a lot of things in that Showcase reminded me a lot of those typical Magical Girl shôjo anime, with the way all the contestants were dressed, and all the colours and movements... Y'know, it'd be awesome if one of those seemingly random contestants would later become important and be Serena's rival.
It's obvious that everything in this episode was carefully planned from the beginning of the series. The writers Pretty much everything was done right here; the pace was great, the animation was great, the drama, oh, the drama was great.
In my opinion, Serena was one of the anime's most divisive characters. For the first dozen episodes, she was regarded as a superior character to Iris, and as someone that could be compared with our first three heroines. But soon, after the initial lack of development apart from her crush on Ash, I noticed that a lot of fans started to dislike her. By the summer camp arc, her unpopularity was as low, if not worse than Iris's. She was seen as someone empty, solely motivated by her childhood crush and nothing else. But then she began improving fast. She had a new goal in her mind, and little by little she tried and managed to become more independent. She was now participating more as a member of the team. Today's episode is historic. She took a long time to start her development as a character, but she managed to progress much faster than any other of the past heroines. In little more than twenty episodes (roughly the time elapsed since the summer camp arc to today's episode), Serena grew more than what Misty, May, Dawn and Iris did in at least a hundred each of them.
I used to be opposed to her getting a haircut, thinking that it would be just a cosmetic change, possibly made to promote the next instalment in the main games series. And maybe the main reasoning from the writing team is based on this. I was expecting her to get her haircut from a stylist, like in the games; but I never ever expected that moment to be filled with such a great amount of
emotion.
Today, Serena has matured as a character. And I'll be honest, I used to be among those people who didn't like her. The only thing that stopped me from outright hating her is that her only defining trait at the time was her crush, which made very different from the other characters, whose feelings for Ketchum were much more unclear.
Dawn used to be my favourite "PokéGirl". Regarding character design, I still like her the best out of the five PokéGirls. But as a character, Serena has left her and everyone else way down in the list. And Serena's new design can begin rivalling Dawn's; I didn't expect Serena to look so good. I'm not a fan of short hair in girls, but in Serena's case, it fits her so well, both in design and as a character, with her shorter hair representing a new beginning.
Also, from what I've read so far in this thread, it looks like I'm not the only one who thinks that Serena looks older and more mature with her new look. Cool!
If you were randomly switching channels and then a portion of this episode appeared, it would take you a few moments to realize that it was part of a Pokémon episode, and that's because this episode didn't really felt like your standard Pokémon episode, and I really mean that in a very good way. Today, the Pokémon anime is regarded as lazy, cheap and repetitive, by people from the very Pokémon fandom. Things like Ash's being unable to grow up and rehashed plots have kept a lot of people away. They think of it as nothing but a 22 minutes-long commercial. But things are different now. Those who think like that should look at the new things coming for the Pokeani. The XY series is really, really trying to get away from every bad thing they did, especially what BW did wrong. It's becoming much more original; heck, even the fillers tend to subvert their own tropes and even apply some deconstruction to them. They're not afraid to change things anymore.
I have to admit that the producers, writers and the marketing team of the anime are not the best in the industry. But I feel that they're aiming for something different; I feel that they're really trying to make Pokémon to stand out. With Yôkai Watch being a serious threat to Pokémon's dominance in the Japanese popular culture (especially between children), the production team needs to create something more unique. They need to promote Pokémon in a way that it's not just marketing for the games. It must become its own story, its own canon, similar to what happens with Pokémon Adventures/Special. More story-driven plots, and less "monster-of-the-week" plots. This was a n excellent, story-driven Pokémon episode, and I'm sure that everyone still following the Pokéani wants to see more episodes like this one.
This episode will be one of the most remembered in the anime's history, because of how different it is, and how much development and seriousness brought. I'm not trying to exaggerate. I genuinely believe it.
Main Plot: 10 (Perfect. If you want to know why, you should read the post!)
Story development: 9 (Jessie should have progressed to the second round; with story development, I mean every event in the episode in general, including jokes and subplots, along with the way the main plot unfolds)
Music: 9.5 (It's almost perfect. I would have preferred something more techno during the Showcase, but the song in the background when Serena starts weeping lifted this rating a lot. For some reason, I don't remember if it's a song from X/Y or OR/AS)
Animation: 10 (Practically perfect for an anime episode. Sure, there has to be at least one error, but it must be incredibly tiny or unimportant, because the episode looks flawless to my eyes).
Avg.
96.25% Outstanding episode.
Edit: It's been just about 20 episodes since the summer camp arc. That makes Serena's development another bit more impressive.