It just feels like they didn't really want to do anything with Mallow until Ultra Legends, actual in depth limelight was very fleeting and they kept reverting to the old TR formula so she didn't have to develop as much of an agency. Even now it still kinda feels like they're struggling with her in terms of personality. It's ironic because looking back she arguably had the most potential for unique story material (eg. grievances from family loss, big sister role to Lillie, having TR as rivals in the food business, being the original 'leader' of sorts in the group before Ash arrived, which maybe could have caused contention or even a jealousy arc, Tsareena possibly having a Tsundere bond with Rowlet) but almost none of this was developed on besides brief episodic moments.
Ulu felt mostly there as comic relief because Mallow's personality couldn't hold the episode on her own. The potential was there, but only the basic structure was utilised and afterwards they saw no need to capitalise on it.
Mallow, Team Skull, and the TRio all suffered really. There was so much potential for all of them and they didn't even scratch the surface!
"Team Skull vs Team Rocket rivalry, this gonna be good" - Team Skull appear once every 30 episodes and never met the TRio again until 100 episodes later. Instead they feel the need to push that stupid Matori rivalry.... like why? Cassidy and Bill would have been
way better! Jessie already had issues with a LOT of Team Rocket women, why feel the need to throw Matori in too? I've given up on ever hoping to see a good rivalry with the rival team, disappointed twice now.... both times my favorite teams too!
And I too had the impression that the TRio would be food rivals for Mallow..... but then they stole Steenee. M'kay.... let's count how many times the others fought them in a focus episode.
Kiawe: 0
Everyone not named Ash or Mallow: 1
Ash is understandable as he's faced them for two decades.... but why make poor Mallow face them in literally all of her focus episodes while everyone else can get away clean? It's ridiculous! -.-
And they could have done so much with the TRio. Why not give them jobs at the school like the
far superior Professor Rowan's summer camp? It would have allowed them to get in some friendly interaction with the others, which is basically non-existant. And the TRio could have sat back and did background stuff while Team Skull causes the issue of the day instead of once a blue moon episode
Funny how Soph is freaking perfect as I don't think anyone guessed he'd be one of the best handled characters when this saga started. Apart from Kiawe, he's the one classmate that's felt like he earned what he received. Nothing felt forced or rushed at all, apart from them dragging out Charjabug's evolution. Could have spent more time with Vikavolt, Charjabug was boring lol