Well, Owens could have won by cheating. A thumb to the eye or a kick to the groin or a handful of tights or a shot with an object... then Cena has a beef that Owens took the easy way out this time, but Owens avoids the Cena Revenge Aura of getting all his wins back and still looks like a winner. Instead, they had him job out and then just throw a big baby tantrum sneak attack as a lame attempt to save face.
Also.... why do they NEED to fight again? Owens should have won last night, and that would be the end of it. He moves on to feud with Joe and Balor to finish up his NXT run before returning to the main roster in a few months to do... whatever; Cena moves on to defending his title and being completely unfazed by the losses because he's 37 year old made-man John Cena and losing a feud every other year doesn't impact his legacy. Why do we need 3-4 repeats of the same match?
So let him beat Cena twice and then sit down on NXT for a few months? That's how you totally lose momentum from beating the company's top guy, and him coming back to do whatever doesn't make sense either because he'll float around in random feuds. Him cheating to win defeats the purpose of Owen's character and would've done more harm than good in that situation, so he can beat Cena fair and square and then he needs to cheat to beat him again. If that happened you would've been complaining just like you are now, "Owens looked so weak he had to cheat to beat Cena this is like Rusev and Wyatt all over again". They didn't have him job out at all, jobbing out is him losing in less than five minutes and looking horrible at that but instead they wrestled an evenly matched match that was as close to five stars as you'll get from WWE. A third match is needed, just from a match quality standpoint why not? Also once he drops the title to Balor or Joe, he can say I have a new prize to fight for and that's the US Title. They teased it last night.
See I would've liked Mye's idea more, if they were going to do something different. Don't think Owens losing the third match buries him at all, but I think he'll win the third match whenever that happens. Don't think a New Day vs. Harper/Rowan feud would've made sense cause the crowd would cheer Rowan and Harper against them because of the new day's x-pac heat. PTP is a better choice to get the titles over to the dominate heel team.
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