It's cheap, it gets you caught up, my only complaint is you can't keep the manga you stream. It's the same reason I don't like Jmanga, but this is much cheaper, about $.50/week. I can handle the manga being two weeks late, I stopped reading spoilers months ago.
I fully understand that complaint. However, how many people read these chapters online but do not download them?
The only difference here is that you are paying for it and supporting the industry. The price is very good, and it comes right after Christmas, meaning that even those of us who do not have a job will probably have Christmas money to pay for it.
There was so much red tape to be cut through to get Alpha running as is, I'm sure. So I'm going to be happy with it. The way they've talked about it, they are planning on making it better with time, they just have to be convinced that it will be a success first.