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Hey all, due to some issues with false DMCA takedown requests, we've had to remove and censor a few things until the situation is resolved. Sorry for any inconvenience.
Because there's significant potential both for manufacturing rarity and for cross-marketing in regards to the event critters and Nintendo and Game Freak are fully within their rights to exploit both of those potentials on a regular basis.
There's absolutely nothing wrong with holding back certain Pokémon for the above reasons and the fact that they continue to do it this way tells you all you need to know about how effective the events are in generating turnout and whether that will change anytime soon (hint: the answer is no).